YES Marketing is a community of Young(-ish) European Scholars in Marketing.
The mission of YES Marketing is to bring together and build a community of
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- excellent marketing researchers
- working on quantitative / marketing strategy topics
- at European top universities
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YES Marketing uses a cohort system and as YES Marketing | Gen2, we are the second generation comprised of marketing scholars who gained their PhD in 2019 or later. As such, we follow in the footsteps of the original (“Gen1”) YES Marketing founded by Simone Wies and Christian Schulze in 2018.
Through the cohort system, YES Marketing retains a manageable and intimate size while also ensuring that the members of a cohort are all at similar stages in their careers, allowing us to share our common experiences and struggles.
A cornerstone of YES Marketing is the annual conference where we connect with new and old friends, present and comment on cutting-edge research, and have some fun. If you are curious what you might expect, check out the past meet-ups by the first YES Marketing Generation at yesmarketing.info.