The first meeting of YES MARKETING | GEN2 will take place on Friday, August 29, 2025 at the University of Cologne (Cologne, Germany), hosted by Thomas Scholdra and Julian R.K. Wichmann
Schedule.
09.00 – 09.20 Coffee and registration
09.20 – 09.30 Welcome
09.30 – 10.30 Research talk 1: Shrabastee Banerjee
10.30 – 11.00 Break
11.00 – 12.00 Research talk 2: Xinrong Zhu
12.00 – 13.00 Lunch
13.00 – 14.00 Research talk 3: Clément Bellet
14.00 – 14.15 Break
14.15 – 15.15 Research talk 4: Martina Pocchiari
15.15 – 15.45 Break
15.45 – 16.30 General talk: Werner Reinartz
16.30 – 17.30 Hotel/Socializing/Get to boat
17.30 Meet for the river cruise at Frankenwerft 15, 50667 Köln, Deutschland
18.00 – 19.00 River cruise on the Rhine
19.30 – Dinner and Drinks at Brauhaus Sünner im Walfisch
Venue. The conference will take place at University of Cologne’s main building. Take the main entrance from the square, located on the west-side of the building. Walk up the short flight of stairs on your left and turn right to walk down the hallway towards the gallery (which currently undergoes renovation). We will be in the rooms “Dozenten Cafe” and “Alter Senatssaal”. The pin in the map below should lead you right there.
To get to the main building, you can take tram lines 1, 7, 9 or busses 136, 146. Uber, bike sharing, and e-scooters are available throughout Cologne, too. Tickets for trams and busses can be bought at some of the larger stations or within the tram/bus itself.
Looking for accommodation? Consider Motel One at Köln Neumarkt! It’s located at the heart of Cologne’s city center and only a 15 minute walk from the main station. To get to the venue at Cologne University, you can take tram lines 1, 7, 9 or busses 136, 146—or take a nice 30 min walk through Cologne.
Travel. The closest international airports from Cologne are the airports of Cologne/Bonn (CGN), Düsseldorf (DUS), and Frankfurt/ Main (FRA). There are train connections running frequently from all airports to Cologne Central Station (Köln Hbf).
Want to explore Cologne? Find some recommended bars, restaurants, and sights in our custom map below.